Rajesh Setty has some unusual advice for IT professionals: stop wasting time in the technology skill-set rat race, and start building your personal brand:
So I am doing this. But I have not figured out how to transform my resume to sell my brand. Have you seen this done? If so could you give an example, maybe even one done well and one not done well?
But I have not figured out how to transform my resume to sell my brand
The network effects from these public activities should mean you don’t have to transform your resume; people will have already heard of you. And if they haven’t, they can evaluate the quality of your work without a resume: just do a google search for your name!
Of course, you’ll still need a resume, but it becomes more of a formality, a summary. It’s not who you are. Your work should represent you.
Chad Fowler’s book covers the personal brand as part of a three pronged approach- choices, skills, and marketing. It has a bit of a odd feel, but building a brand is a something you end up doing, you had might as well put some thought into it so that the message is accurate.
link to some free bits of the book: http://www.pragmaticprogrammer.com/titles/mjwti/
Most of the remarkable things are quite difficult. As a peon at my company, half the articles I write get somebody else’s name slapped on them and most of the other things are pretty challenging to make happen.
It’s difficult, because many of those require some amount of initial notoriety.
I’m thinking of striking out on my own, and thought your Wumpus was incredibly cool.
Is there an online tool I can use to find my power animal without too much actual thought being involved? I’d like an instinctive/intuitive power animal rather than a considered one, and a web form seems like the easiest way to get there.