The only really disturbing thing about the apple ads is that somehow in them PC is synonymous with Windows. Windows may be the major PC operating system out there, but it’s not the only PC operating system and every PC doesn’t run Windows. I guess they don’t want to compare themselves to the other PC OS:es as there isn’t as much to poke fun at there.
Microsoft cribbing from Apple’s successful ad campaign reeks of desperation. We want to be cool too, like Apple, whilst simultaneously insisting we’re not! Or something. Why Microsoft even feels the need to address Apple, an insignificant gnat nipping on its heels, on behalf of its OEMs, is a complete mystery. I guess it’s slightly wittier than the recent Mojave/Punk’d silliness.
Another reason Bill Gates used Code Complete: the publisher. Microsoft Press.
Jeff, this post has no meat. What are you actually trying to say here?
’ I’m a PC makes no sense. You can run linux, windows or mac OS on a PC. It’s just another way for MS to blind the consumer to their other options.’
Those ads are a direct response to Apple’s I’m a PC ads. If you’re going to blame anyone for equating the term PC with the Windows operating system, blame Apple, because they’ve been running those ads for years.