How Not to Advertise on the Internet

Jeff, I find your blog absolutely hilarious.

Keep going please, mate!!!

Tom,
Montréal.

There’s even more of them now. It really annoys me… its just so stupid.

"SEX.

Now I have your attention, please play my game."

It’s a standard approach to advertising, it’s just that this is the first time it’s been quite so blatant (outside of mainland Europe).

Do you think this could be the next civony ad? http://themegalolz.blogspot.com/2009/03/gay-test.html

Google should do something about this. There are sites which I just plain don’t visit any more with kids in the room because of the inappropriate ads.

Nothing wrong with using sex to sell to either gender (I’m female).

The ads amuse me, because I think they have realised that their game sucks ass, and so they’re resorting to progressively cheesier (or sexier, depending on how you feel) ads to get people to play it.

Aeria games uses the same tactic to promote Shaiya, but it’s actually a decent game. Pox Noria had some half-dressed elf bimbo on one of their ads a year or two ago, but they dropped that tactic.

The Guardian has written an article about this post:

http://www.guardian.co.uk/technology/gamesblog/2009/jul/15/games-evony-spam-internet

Haha, this is my first time seeing 2nd and 3rd Ad.
Check out our parody of the what happened in the comic below:

http://toblender.com/comic/?p=438

Heh, when I saw the first of those ads, I wondered if I should start collecting them for eventual mockery. Of course, I never got around to it; thanks for saving me the trouble, Jeff! :slight_smile:

scared of boobies! wah! evony bad!

Must play … web … game …

It looks like Popcap was inspired by these ads :slight_smile:

(as seen on penny-arcade.com)

I have seen these ads and its obvious to me that they went from advertising to trying to be pretty much on topic but “sexy”, to alittle too much on the “sexy” end, to desperate, to not telling you anything but CLICK HERE TO PLAY OUR GAME…BOOBS…, to trying to actually trick people into thinking its a porn game. i looked at the game (pictures and summaries) and thought it looked pretty cool. but since the ads were focused on…boobs, i decided not to play, they obviously care more on getting people to play then actually caring for the game. SO BOTTOM LINE, EVONY LOOKS LIKE A A GROUP OF 12 YEAR OLDS THREW A CONTEST TO SEE WHO COULD MAKE THE BEST ADVERTISEMENTS FOR THERE FRIENDS GAME…IF THEY ARE THAT DESPERATE, THEY SHOULD JUST MAKE THE GAME AN ACTUAL ADULT GAME WITH ACTUAL BOOBS…not that i would play it then either…well id try it…a few times…

In the Netherlands we have this sarcastic saying of what makes a movie top notch:

“Guns, boobs and choppers”

It is not

“Dude. Sword.”

I would surely love to see guns and choppers added, then all I can do is quote @ebbechi

“Must play … web … game …”

Amazing, I remember seeing the earlier ads and thinking that were pretty uninspiring and could do with some imagination. True to form, the marketing people avoided having any actual ideas and just added more tits - brilliant!

I saw a signup screen for this game on my six year old son’s computer complete with buxom medieval blonde. Navigating back with his browser, it appears he clicked on a banner ad on a Disney Games site! I’m no prude but, he’s no dummy. A few minutes longer and he would have signed up and started playing. Seems I can’t safely leave him playing Disney games anymore.

There is also the sexist Queen of Evony competition: http://www.bruceongames.com/2009/07/31/queen-of-evony-competition/

I actually tried out the game. I was just looking around for MMORPGs and came across this one. It wouldn’t have been so bad if it weren’t for the fact they need money to speed up everything, fat chance someone’s going to hand it over to them.
The game system isn’t quite as bad and provides a clean polished interface. I mean, its nothing like the ads.

FYI the children’s software maker PopCap is making fun of this terrible ad campaign in their new banner ads. I saw it on penny-arcade.com today.

Wow, I didn’t know woman/ladies in the medieval age wear modern-day bras.

The crazy part, for me, is that I’ve only seen the second-to-last ad, and until I happened to see the “build your empire, rule the world” part, I was convinced that Evony is a Christian musical artist (“Play now, my Lord. Play discreetly in your browser for free”). Which normally all the boobs in the world would not convince me to click on, either.