I’ve always wondered whether the amount of text on the Dr. Bronner’s soap package is based on an awareness that the product is very popular with backpackers/hikers, particularly on the Appalachian Trail in the U.S.
Hikers use this stuff for everything–soap, tooth paste, dish washing, deoderant–because they only have to carry one product. (I tried brushing my teeth with it once and just about lost my hiker’s breakfast.) Hikers have lots of time to sit around reading.
It also reminds me of the religious rantings you see in “folk art” such as that from Howard Finster.
Dan