I would agree with 90% piracy as well. We sell to educational software fortune 5000, governments and schools. We raised money then invested almost a million of dollars in our software and marketing then had to lay off almost all of our employees (9 out of 11) because multi-billion dollar companies bought one license for $300 and shared it with all of their employees. Since we sell training software even at $300 per person we are saving our customers over $1200 per person compared to classroom training not to mention travel. It would be nice to charge less but our potential market is in the low in the thousands. We tried selling some popular titles in the $39.95 but actually lost money on them.
No matter how tight you crank the licensing, they’ll find a way. Citrix is a great way, load one copy on the citrix server and share it with everyone or load it on a notebook and pass it around or common area machine you name it they find a way to break it.
When we surveyed our customers, we got a 99% customer satisfaction they love our products but not enough to buy one for each person.
It’s frustrating for the 10% who were honest.
I do feel even worse for you game developers who have supply chains and only make a few dollars per copy sold. Kids think you get the full $49 but with licensing fees, wholesalers, distribution, packaging, shipping, retailers not to mention your large staffs, there is very little left at the end.
Piracy is a violation of international copyright law and is a felony, if you are going to steal software you might as well jack some cars or rob the corner store it’s not much different. Although for now the chances of getting caught are pretty slim. The BSA (bsa.org) offers a $1,000,000 reward for piracy leads. Accidental license misuse is a $150,000 fine per occurrence and intentional license abuse is a $250,000 fine per occurrence.
If you know anyone who is ripping off software let the bsa.org know and get your 10% reward.
according to the BSA:
What is Software Piracy ?
Software piracy is the unauthorized copying or distribution of copyrighted software. This can be done by copying, downloading, sharing, selling, or installing multiple copies onto personal or work computers. What a lot of people don’t realize or don’t think about is that when you purchase software, you are actually purchasing a license to use it, not the actual software. That license is what tells you how many times you can install the software, so it’s important to read it. If you make more copies of the software than the license permits, you are pirating.