Jeff - If you think Yelp is bad, consider Mint.com, a site that asks you for the usernames and passwords for your online Bank, Brokerage, Mortgage, and other financial accounts.
I signed up with them cautiously - mostly as an experiment - and gave them the credentials of two non-significant accounts.
Then, without my explicit authorization, they sent me a “Weekly Summary” of my account balances into my e-mail inbox. Breach #1. My thought - how can I trust these guys. Here’s what ensued - taken from my e-mail to them:
"First you sent me a weekly summary by default. How dare you - what gives you the right?
I felt this was a major breach of security for me because my financial status was sent over plain email. Yikes - I thought to myself - I can’t trust these guys with my sensitive data - maybe I should cancel…
Instead, I give you the benefit of the doubt and I turned off the weekly update by logging into my account and editing the settings.
And now, exactly 1 week later, you sent the weekly summary AGAIN. Maybe you’ve got a bug, in which case your systems aren’t properly tested, or perhaps your UI was unclear, in which case you should have invested more time finding usability issues. In any case - shame on you guys for being so careless with my very personal info.
You’ve confirmed my worst fears about your service (I really hesitated giving you all my usernames and passwords), and you’ve made me wonder “what’s under the hood?”
I will be canceling my account asap.
And [in replying to your original e-mail] I’m guessing whoever does customer service can scroll down and see my financial summary too…
Why is this ok?"