I’ve been holding off commenting on this because I wanted to make sure I had my thoughts in order first – first a bit of background. I have been using iTunes since v1.0 came out in early 2001. I have bought a number of iPods and iPhones over the years, starting with a iPod mini when they came out. I’ve been using OS X since the Public Beta days, and I also use Linux and Windows regularly. I first downloaded MP3s back in late 1996/early 1997 and have been listening to all of my music through the “MP3 filter*” for about 7 years now.
I think there is a number of misconceptions that have been tossed out over the years about iTunes and Apple:
1 - Apple is pro DRM/anti consumer
2 - iTunes locks users into the iPod
3 - Apple uses proprietary formats to lock users into iTunes
It seems as every time these are tossed out, it’s always from someone who hasn’t used Apple products before. Or if they have, it was when they were in school, many years ago, on an Apple II+.
Anyway, I think what would be helpful is that people separate a few concepts here. One is that just because Apple is dominating the portable music market right now doesn’t mean they are being anti-competitive like other companies (Microsoft, RIAA). If people would take an objective look at Apple’s products, they would see the reason they are dominating the market is because in general, they are putting out the better product. Hands down. And by product, I don’t just mean the hardware, I mean the software on both the iPod and iTunes as well.
Also, another thing to separate is that the behavior of Apple in regards to DRM is not necessarily due to Apple deciding that DRM is a good thing. Remember, they have to license the music from the RIAA to offer it on the iTMS. Saying that Apple wants DRM because it locks customers into iPods has no basis in reality – the truth is Apple offers music with DRM because if they hadn’t, they wouldn’t have had much of a store in the first place.
An aside – with the ease that Apple’s DRM scheme can be broken, I would argue that it’s not even likely to be a factor in locking someone into an iPod. To the above poster who switched to Linux – why didn’t you burn the music to CDs first and re-rip them? Or maybe even do some digging around on the net to find other ways to defeat FairPlay?
If people want to accuse Apple of locking consumers in, then what they are really saying is that when a company listens to their customers and offers a product that meets their needs, they must be doing something wrong because it locks customers in. If Apple stopped using iTunes, or changed for the worse the way you interact with the iPod, or made their DRM so tough that I couldn’t use it, I would start shopping around for alternatives. But Apple keeps innovating and resisting pressure from the RIAA and others to add more DRM to their products. I really wish I could point to another company that has my needs in mind when it comes to music.
dennis
- Meaning that everything I listen to has been first compressed to MP3 or AAC before burned to a CD, loaded onto an iPod, played through iTunes or the stereo.