Two important notes regarding the article:
- uBlock and uBlock Origin are not the same thing! The latter is the genuine article (and of pretty much undisputably good-faith behaviour), the former is a rather sketchy company. uBlock Origin, to my knowledge, certainly does not ‘contribute to the problem’, and does not run any Acceptable Ads-like programs.
- Pi-Hole is limited to DNS-based blocking. While this will block a lot of stuff, it won’t block all of it; and ultimately, it is in many ways more limited than Chrome’s new content blocking API. It’s probably not a good alternative if you’re looking for a better ad-blocking experience than that of Chrome. That having been said, it does have the benefit of blocking ads for all devices/applications on a network, including those without extension support.