Nice bottle, how about printing on the side? Why not 12 different languages, brail for the blind and a voice chip for the illiterate?
When you redesign, why stop halfway? Simple. Economics. You can’t use a 20$ bottle to hold 10$ worth of pills.
As such, if this bottle costs 1 cent more a unit, it will be the next “target” when it is time to cut costs. Round bottles are cheap and easy to make. This bottle is made for 1 vendor, has multiple parts, uses non-standard labels, and has multiple small parts that look like they might be swallowed by a small child.
Sure, 1 cent a unit extra might sound like nothing, but if you but a 100,000 of them, it adds up fast. Chances are that the price difference is going to be MUCH more than a single cent, making it that much more likely to go in the next cost cutting move.
Never mistake an obvious marketing ploy for eurgonomic design. This was done for Target exclusively, and you’ll notice that their logo is still the most prominent item on the sticker. The marketing speak about how great their bottles are in an attempt to drive additional business to their stores is just that, marketing speak.
It reminds me of the Foldgers coffee can redesign. The former metal can with plastic lid is gone, replaced with all plastic container. They say it keeps the favour in, but it does nothing more than the can did. It was airtight, and had a plastic lid also. Oh, wait, you can’t the coffee smell out of the plastic, and it goes funky since the oils bonded with the plastic go rancid after you empty it, making it suitable only for the garbage. I have MANY old coffee tins used for storage after the coffee was used BECAUSE you could wash them. There are even reciepes that involve using the old tins as cooking vessels. I wouldn’t advise that with the new plastic ones.
Not every change is as good as it is marketed to be and secondary uses of a product are often harmed by seemingly helpful innocuous changes.
If it ain’t broke, don’t fix it.
Incidently, the new bottle looks pretty lousy for storage after the meds are gone.