Microsoft naming: who stole the soul?

Jason Kemp notes that Microsoft's choice of product names can have some unintended consequences:

This is a companion discussion topic for the original blog entry at:
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The new names are terrible. The acronyms (WPF, WCF, WWF, etc) only have one significant letter, so when I discuss Vista here at Adobe I joke that I’m only gonna use the middle letter (P, C, W) when talking about them.

HAHA! Passion Java go together like savant and idiot. :slight_smile:

I can’t wait to up grade from MS SQL Server to Windows Transaction Framework :stuck_out_tongue:

That’s why I switched from “Html over Http Presentation Manager” to Firefox.

I like the fact that the article uses the 30 year old as the example:

“Why not the motivated, fun, creative 30-year old?”

Yeah! Us 30 year olds rock!

The WPF is silent, it’s pronounced “Avalon”

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To me the WPF, WCF, WWF etc… are low level system, which need technical names. Like the .net framework, DOM, COM, DTS etc…

Word, Excel and the like are aimed at the market place are product names to be remembered, rather than technical terms.

That’s my take.

Jeff –

Thanks for the link – I ran with your comments here:

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I’d like for there to be a Windows Transaction Foundation for businesses. We would call it WTF!

I had a long break of working as a Software Developer and I could barely remember the name of that thing you can use to create a service. Indigo would have jumped into my mind, easily. But Windows Communication Foundation … too many characters to remember :slight_smile:

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