Chris Sells is one of those rare developers who is so talented at both coding and communicating that everything he writes is worth reading. How I wish this was more common! If you haven't already, read through his archived Spout posts; there's some really great stuff in those two dozen entries. Don't forget the latest Spout content, either.
This is a companion discussion topic for the original blog entry at: http://www.codinghorror.com/blog/2004/09/the-wisdom-of-sells.html