A decade ago, very few people had a clear idea of what the Internet was about. Investors got excited about vague terms like “e-commerce” and “the information superhighway”. They were bound to do something stupid.
These days, we have a whole generation who grew up with the thing. Several businesses have grown dependant on http, imap, smtp and a few other acronyms. Every professional in every field can refer to some expert who has studied the dynamics of the Web though a particular lense; during that time techies have been freely experimenting with an overwhelming amount of ideas which are rewriting the fabric of social space itself. Most of the pieces are now on the checkboard. The next move belongs to those who know how to move them to their advantages.
Granted, stupidity is timeless. So, I can only guess the bubble will hang around the same place it’s always been. It will continue to flirt with those don’t see the checkboard: investors who don’t care what kind of services they’re building, companies who won’t learn how to manage nerds, geeks who think they’re solving technical problems, people who go “wow!” too easily, and so on…
What are we to make of that big sense of woweness we’re facing around the big 2.0? – or has it been renamed to 3.0? Should we wait until Web 3.5++ Advanced before buying in?
In my life, far away from the edge of the Bay, my only relief is that JavaScript is finally being taken more seriously. The worldview of 2.0 is also more attuned to my way of thinking. I’m just annoyed of all the excitement and I would gladly to tune it down if I could. We must be making too much noise on the production floor: we are waking up the opportunists.
I live in Montreal, though, so wether you call it Web 1.0, Web 2.0 or veggie sausages, it’s business as usual. I don’t expect any venture capital coming my way, nor do I see incredible salary raise on the horizon. I just think we’re changing the way we develop software and live through with it. And I don’t see anyone taking any notice of it. Not around where I devolve, anyway. Are we more sane or simply oblivious to some kinds of imagination?
This time, if something was to change, I wouldn’t wait for somebody else. I’d ride the waves that look nice to me.